National Life Group selects eMoney's planning suite

FWR Staff

27 December 2006

Wealth-management tech vendor adds two more broker-dealers to client roster. Montpelier, Vt.-based life insurer National Life Group has selected eMoney Advisor's suite of web-based wealth-planning and client-management tools for use by fee-based brokers affiliated with its Equity Services subsidiary.

"We believe that eMoney Advisor sets the industry standard as a wealth management solution for financial advisors," says Equity Services CEO Ken Ehinger. "We partnered with them to make it available to all investment-advisor representatives of our broker-dealer to help them serve their clients' needs."

Another deal

eMoney's tools are meant to give advisors and fee-based brokers aggregate over-views of each of their clients' portfolios, including - with client permission - certain "held away" assets. It also help advisors manage client relationships, keep accounts up to date, tracks contacts and monitor changes in financial status.

In addition, the eMoney suite lets advisors create web pages that clients can access in order to review their financial and wealth-relevant information, including legal documentation and other vital data.

In sum, says Edmond Walters, CEO of Conshohocken, Pa.-based eMoney, the suite enables advisors "to become true Financial Advocates for their sophisticated clients."

In a separate deal Orange, Calif.-based broker-dealer Centaurus Financial, has also agreed to make eMoney's technology "a wealth management solution of choice for its financial consultants," according to a press release.

Conshohocken, Pa.-based eMoney is a subsidiary of Cherry Hill, N.J.-based Commerce Bancorp. Founded in 1999, the firm has about two dozen clients, including AIG, Linsco-Private Ledger, MassMutual, Nationwide, PricewaterhouseCoopers, and Raymond James. -FWR